Hess Toy Truck

​www.hesstruckcollectors.com/

The Hess Truck is here — in its 60th year: How the beloved toy that originally cost $1 turned into a collector’s craze  By Alex Mitchell  Published Dec. 9, 2024, 1:13 p.m. ET

🛒 Annual Unit Sales

• Approximately 1 million toy trucks sold per year during the holiday season. [sherwood.news]

💵 Estimated Annual Revenue

• With a flagship unit price around US $46, the toy division likely generates roughly US $46 million annually. [sherwood.news]
• Hess claims to be America’s largest direct-to-consumer toy seller by unit volume in their niche.

https://www.linkedin.com/in/justinmayer/

Justin Mayer
General Manager of Hess Toy Truck at Hess Corporation
Min would be about million dollar investment to manufacture custom toy 

​1. Ownership & Marketing Rights

• Hess Toy Truck remains privately family-owned and marketed by the Hess family,                   
  
• with John B. Hess purchasing the toy business from Chevron in mid–2025. [finance.yahoo.com], [ttnews.com], [toybook.com]
• Hess Corporation (the energy company) was acquired by Chevron in July 2025, but toys continue under Hess family control. [finance.yahoo.com], [ttnews.com]

2. Manufacturer & Production Process

• The brand operates as a boutique manufacturer based in Asbury Park, NJ, designing and producing collectible trucks, helicopters, planes, etc.. [tracxn.com], [en.wikipedia.org]
• Production is meticulous: new model concept → 3D prototypes → mold tooling → 200–300 parts → assembly and rigorous testing. [hesstoytruck.com], [en.wikipedia.org]

3. Marketing & Go-to-Market Strategy

• Direct-to-consumer channel: Exclusive online sales via https://hesstoytruck.com, supported by press release announcements each fall. [tracxn.com], [hesstoytruck.com]

• Annual holiday launch events:
  • TV ads since the late 1970s including iconic jingles (“The Hess Truck’s back…”). [hesstoytruck.com]
  • Print/poster signs at stations (until 2017), then email & mobile alerts (“Text ‘HESS’ to 437788”). [en.wikipedia.org], [hesstoytruck.com]

• Collector strategies:
  • Special Collector’s Edition releases starting 2026; expand into plush toys. [toybook.com], [hesstoytruck.com]
  • After-markets: miniature trucks in spring, merchandise, community events. [en.wikipedia.org], [hesstoytru…kbooks.com]

​
4. 2025 & Beyond: Recent Campaign

• 2025 Stock Car Racers release:
  • $49.99 online exclusive with free shipping and LED/sound enhancements. [hesstoytruck.com]
  • Augmented with plush farm tractor; strong social engagement on Facebook and Instagram. [hesstoytruck.com]
  • Annual messaging emphasizes tradition, innovation, and holiday experience. [toybook.com], [hesstoytruck.com]

5. Marketing Philosophy

• The formula blends nostalgia, holiday ritual, and collector appeal via:
  1. Limited annual editions
  2. Time-sensitive holiday launch (October)
  3. Digital marketing: email, SMS, Facebook, Instagram
  4. Retail exclusivity through their e-commerce site
  5. Emphasis on “better than ever” innovation in design. [toybook.com], [hesstoytruck.com]

​

Year → Model Highlights & Image Links
​1964   1964–65 Tanker   Gallery starts here ← [doyouremember.com], [pennlive.com]
1966  Tanker Ship (Hess Voyager)Photo listed ← [doyouremember.com], [en.wikipedia.org]
1967  Tanker Truck (Red Velvet base)View gallery ← [doyouremember.com], [en.wikipedia.org]
1970–71  Fire TruckListed with images ← [doyouremember.com], [en.wikipedia.org]
1975–76  Box TrailerGallery images ← [en.wikipedia.org], [truckstrend.com]
1980  Training VanListed ← [gasstation...trucks.com], [collectibl...ervers.com]
1992  Car Hauler + RacerListed ← [gasstation...trucks.com], [realpriceguides.com]
2004  SUV + MotorcyclesListed ← [en.wikipedia.org], [gasstation...trucks.com]
2010  Truck + Jet PlaneListed ← [gasstation...trucks.com], [collectibl...ervers.com]
2014  50th Anniversary Truck + Space CruiserListed ← [gasstation...trucks.com], [en.wikipedia.org]
2021  Cargo Plane + JetListed ← [gasstation...trucks.com], [en.wikipedia.org]
2025  Stock Car RacersLatest editions on official ← [hesstoytruck.com], [hesstruckc...ectors.com]

https://hesstoytruck.com/

Click Image to buy on Amazon

2025 Stock Car Racers

2024-60th Anniversary Fire Truck with Car and Motorcycle

2023 Police Truck and Cruiser

2022 Flatbed Truck and Hot Rods

2021 Cargo Plane and Jet

2020 Hess Ambulance & Rescue

2019 Toy - Tow Truck Rescue Team

2018-RV with ATV and Motorbike

2017 Dump Truck and Loader

2016 Hess Toy Truck and Dragster

2015Hess Fire Truck

2014 Truck and Space Cruiser with Scout

2012

1995

🧩 Summary

Brand Owner 
Hess family (John B. Hess), post-2026 buy-back from Chevron [finance.yahoo.com], [ttnews.com], [toybook.com]
Manufacturer
Hess Toy Truck (Asbury Park), family-run; detailed tooling & assembly [tracxn.com], [hesstoytruck.com]
Sales Channels
Exclusively online at HessToyTruck.com, supported by mobile & email [en.wikipedia.org], [hesstoytruck.com]
Marketing Strategy
Holiday-centric drop; traditional ads, social media, collectible add-ons [hesstoytruck.com], [hesstoytruck.com]
Recent Highlights
2025 launch: Stock Car Racers with LED/sound, plush line; 2026 Collector Edition planned [toybook.com], [hesstoytruck.com]
In short:

• Owned and marketed by the Hess family under a private brand structure since late 2025.
• Manufactured in-house with meticulous multi-year design cycles.
• Marketed via a tight holiday-calendar cadence, online exclusives, social updates, energized messaging, and collector-oriented limited editions.

Hess Collector Sites

🏆 Official/Fan Sites with Year-by-Year Lists & Images1. GasStationToyTrucks.com – Complete Year-List (1964–2021+)Provides model names by year, often accompanied by images:
• 1964–1974: Tankers, trims, Voyager ship
• 1975–1999: Box trucks, bankers, helicopters
• 2000–2021: SUVs, rescue vehicles, monster trucks, cargo plane
[View list ←] [gasstation...trucks.com], [en.wikipedia.org]

2. DoYouRemember.com – Photo Walkthrough (1960s–2020s)Illustrated breakdown of look, features, and images covering each decade:
[Timeline of trucks with photos ←] [doyouremember.com]

3. PennLive.com – “Trucks Through the Years” GalleryCompact chronological display with high-quality images (1964–2018):
[Full photo gallery ←] [pennlive.com]

4. HessToyTruck.com – Official Memory Lane GalleryOfficial homepage with thumbnails for recent trucks (2020–2025):
[Shop and gallery links ←] [hesstoytruck.com]

5. Hesstruckcollectors.com – Collector Year-by-Year GalleryListing with resolution-quality images from 1964–2025 including minis & plush editions:
[Browse by year ←] [hesstruckc...ectors.com]

6. Replacements.com – Inventory & Images (1964–2000s)Click-through thumbnails of boxed trucks across early decades:
[View collectible images ←] [replacements.com]

🔧 Additional Info Sites with Vehicle Specs & Build Info

• Collectibles.Freeservers.com – Detailed specs, colors, packaging notes (1964–1988) [collectibl...ervers.com]
• TruckTrend.com – “Collectible Hess Trucks by Year” with visuals and features (extended list) [truckstrend.com]
• AntiquesKnowHow.com – Old trucks (1964–2010) with images and values [antiquesknowhow.com]
• RealPriceGuides.com – Thumbnail gallery with values (1964–2015) [realpriceguides.com]

CEO of Hess John B. Hess is Chief Executive Officer of Hess Corporation. Mr. Hess led the Fortune 500 company through a strategic transformation from an integrated oil company into a pure play E&P company. Mr. Hess previously served on the Secretary of Energy Advisory Board Quadrennial Review Task Force. He is a member of the Board of Directors of KKR & Company and the Board of Trustees at the Center for Strategic and International Studies. He is also a member of The Business Council, the Trilateral Commission and the Council on Foreign Relations, and serves on the Executive Committee of the American Petroleum Institute. In addition, Mr. Hess serves on the Board of Directors of the Lincoln Center for the Performing Arts and on the Board of Trustees at Mount Sinai Hospital and The Economic Club of New York.

Mr. Hess holds a bachelor’s degree from Harvard College and an MBA from the Harvard Business School. A member of the Board of Dean’s Advisors at Harvard Business School, he was also Chairman of the Harvard Business School Campaign.

The estimated net worth of John B. Hess is at least $180.84 million as of November 20th, 2025. Mr. Hess owns 1,128,045 shares of Hess stock worth more than $180,836,894 as of November 29th. This net worth estimate does not reflect any other assets that Mr. Hess may own. Additionally, Mr. Hess receives an annual salary of $5,250,000.00 as CEO at Hess.
Learn More about John B. Hess' net worth.
Mr. Hess is currently 70 years old. There are 7 older executives and no younger executives at Hess. Learn More on John B. Hess' age.

As the CEO of Hess Corporation, Mr. Hess earns $5,250,000.00 per year.Learn More on John B. Hess' salary.

The corporate mailing address for Mr. Hess and other Hess executives is 1185 AVENUE OF THE AMERICAS, NEW YORK NY, 10036. Hess can also be reached via phone at (212) 997-8500 and via email at [email protected].
Learn More on John B. Hess' contact information.

John B. Hess has not been actively trading shares of Hess within the last three months. Most recently, John B. Hess sold 250,000 shares of the business's stock in a transaction on Friday, June 6th. The shares were sold at an average price of $136.01, for a transaction totalling $34,002,500.00. Following the completion of the sale, the chief executive officer now directly owns 1,734,679 shares of the company's stock, valued at $235,933,690.79.Learn More on John B. Hess' trading history.

Hess' insider roster includes Timothy Goodell (EVP), John Hess (CEO), Gregory Hill (COO), Barbara Lowery-Yilmaz (SVP), Richard Lynch (SVP), John Rielly (CFO), Geurt Schoonman (SVP), and Andrew Slentz (SVP).Learn More on Hess' active insiders.
In the last twelve months, insiders at the oil and gas producer sold shares 3 times. They sold a total of 650,000 shares worth more than $91,845,500.00. The most recent insider tranaction occured on June, 6th when CEO John B Hess sold 250,000 shares worth more than $34,002,500.00. Insiders at Hess own 9.1% of the company. Learn More about insider trades at Hess.Information on this page was last updated on 6/6/2025.

​Sale of Hess retail stations (to Marathon/Speedway)2014–2015
​Hess exited retail operations and sold its East Coast gas stations to Marathon Petroleum’s Speedway brand [meditationbro.com].

John B. Hess Insider Trading History at Hess