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Marketing

Skel's want to go to school 

🎯 GOALPosition The Skel Series (Skel Club) as a classroom-ready social-emotional learning (SEL) and life lessons resource for:
  • Elementary schools (primary target)
  • Libraries (school + public)
  • After-school programs
  • Community/youth organizations

🧭 PHASE 1: CLARIFY YOUR VALUE PROPOSITION (CRITICAL FIRST STEP)Schools won’t adopt books—they adopt learning outcomes.
✅ Define the “Why Skel?” Message:Frame your books as:
  • ✅ Teaching life lessons (resilience, inclusion, curiosity, courage)
  • ✅ Supporting SEL (Social Emotional Learning)
  • ✅ Encouraging imagination + literacy engagement
  • ✅ Inclusive storytelling (fits your broader equity and community focus)
✅ Create a Simple Tagline:Example:
“The Skel Series: Fun, imaginative stories that teach real-life lessons kids carry forever.”

📚 PHASE 2: CREATE SCHOOL-READY MATERIALSThis is what turns your books into a teaching tool, not just a story.
1. Teacher Resource Guide (MUST HAVE)For each book:
  • Lesson objectives (aligned to SEL)
  • Discussion questions
  • Vocabulary words
  • Short activity (drawing, journaling, group discussion)
👉 This is your biggest differentiator

2. 1-Page Program Flyer (PDF)Include:
  • Book overview
  • Key lessons learned
  • Grade level fit
  • Short bio (“Ask Professor John” credibility matters here)
  • Contact info + SkelClub link

3. Short Intro Video (2–3 mins)You speaking directly to educators:
  • Why you created Skel
  • What kids learn
  • How schools can use the series

4. Website Enhancement (SkelClub)Make sure Visit Skel Club clearly includes:
  • “For Educators” section
  • Downloadable resources
  • Contact form for schools
  • Testimonials (build over time)

🏫 PHASE 3: TARGET THE RIGHT DECISION MAKERSPrimary Targets:
  • Elementary School Principals
  • Curriculum Coordinators
  • Literacy Specialists
  • School Librarians
  • Guidance Counselors (SEL alignment!)

Secondary Targets:
  • PTA/PTO leaders
  • After-school program directors
  • Community centers

📬 PHASE 4: OUTREACH STRATEGY (MULTI-TOUCH)✅ Step 1: Build a School Contact ListStart local:
  • Bergen County
  • Passaic County
  • Essex County
  • Expand nationally later

✅ Step 2: Email Campaign (Personalized)Structure:
  1. Introduction (who you are – FDU Adjunct helps!)
  2. Why Skel fits their school
  3. Offer something FREE:
    • Sample book
    • Virtual read-aloud session
  4. Call to action:
    • “Would you be open to a short introduction call?”

✅ Step 3: Follow-Up (Critical)
  • 1st follow-up: 5–7 days
  • 2nd follow-up: 2 weeks later

✅ Step 4: LinkedIn StrategyYou already have strength here:
  • Connect with educators
  • Post:
    • “Lesson of the Week from Skel”
    • Short story excerpts
    • Classroom engagement ideas

🎤 PHASE 5: OFFER PROGRAMS (THIS DRIVES ADOPTION)Schools prefer experiences, not just products.
Offer 3 Simple Packages:1. FREE ENTRY OFFER
  • Virtual read-aloud (20 minutes)
  • Q&A with students
👉 This gets you in the door

2. CLASSROOM PROGRAM
  • Books for class set
  • Teacher lesson guide
  • Follow-up discussion session

3. SCHOOL-WIDE EVENT
  • Assembly (virtual or in-person)
  • Theme: “Lessons from Skel”
  • Optional book signing / distribution

💰 PHASE 6: FUNDING (VERY IMPORTANT)Schools often need funding solutions.
Position options:
  • PTA/PTO sponsored
  • Title I / SEL funding
  • Grants (you already have grant experience—huge advantage)
  • Corporate/community sponsorships

📈 PHASE 7: BUILD SOCIAL PROOFStart small → scale big
First 5 schools:
  • Offer free or discounted pilot
  • Collect:
    • Testimonials
    • Photos (with permission)
    • Teacher quotes

Then:Use language like:
“Used in classrooms across New Jersey…”

🔁 PHASE 8: SCALE STRATEGYOnce validated:
  • Expand to:
    • Hispanic Center connections (natural entry point for you)
    • FDU partnerships
    • National educator networks
  • Create:
    • Amazon + affiliate links (ties to your broader goals)
    • Bulk school ordering system

🧠 STRATEGIC ADVANTAGE (THIS IS YOUR EDGE)John, what makes you different:
  • ✅ Educator (FDU Adjunct)
  • ✅ Workforce + leadership expert
  • ✅ Community builder (NhNUSA)
  • ✅ Story-driven teaching style
👉 You are not “just an author”—you are an educator with a mission
That’s how you position this.

✅ SIMPLE 30-DAY ACTION PLANWeek 1–2
  • Create teacher guide (1 book first)
  • Build outreach email template
  • Update SkelClub “For Educators”
Week 3
  • Build contact list (25–50 schools)
  • Start outreach
  • Post on LinkedIn (2–3 times/week)
Week 4
  • Book first virtual sessions
  • Collect feedback/testimonials

🔥 OPTIONAL NEXT STEP (HIGH IMPACT)I can help you create:
  • ✅ A polished school outreach email + pitch deck
  • ✅ A teacher lesson guide template branded “Ask Professor John”
  • ✅ A one-page school partnership brochure



Children's Book Promotion Social Media Posts

https://gemini.google.com/share/12315d6714af

Here are a few high-quality, engaging social media post templates designed to help sell The Adventures of Skel children's book series. These are tailored for different platforms (such as LinkedIn, Facebook, Instagram, or a newsletter) and highlight the unique combination of heart, humor, life lessons, and philanthropy that define the series.

Option 1: The Core Mission & Core Message
Best for: Facebook, LinkedIn, or Email Newsletters
Focus: Introducing the heart behind the series—inclusion, kindness, and year-round fun.
Text: "Skeletons aren't just for Halloween! 🎃

✨ Meet Skel and his incredible crew (Skelvis, Skelroid, Skelily, and the rest!).

What started as a fun idea has grown into a powerful children's book series dedicated to a beautiful mission: making sure every child feels included, seen, and part of something meaningful every single day of the year.

Partnering with Ask Professor John™, The Adventures of Skel series brings fun, creativity, and wisdom to life’s most important lessons. From learning about teamwork in an Easter egg hunt to discovering environmental awareness in a summer garden, these stories teach kindness, resilience, and diversity with heart and humor.
​
With 6 books now available, it’s the perfect addition to your home bookshelf or classroom! 📚

👉 Discover the adventure and grab your copies on Amazon today: https://amzn.to/4oUjkyM  

​#SkelClub #ChildrensBooks #InclusionMatters #ReadingIsFun #ParentingLife #TeachersOfInstagram #AskProfessorJohn"

Option 2: Spotlight on Philanthropy (The Hospital Donation Program)
Best for: Facebook, Instagram, LinkedIn
Focus: Building community trust and highlighting the social impact of the brand.
Text: "Books that teach values—and live them out! ❤️

🎒 We are incredibly proud to share that through the Skel Club™ Children’s Hospital Donation Program, we have officially donated 59 books across 8 major children's hospital systems (including Boston Children's Hospital and Children's Specialized Hospital)!

When you support The Adventures of Skel, you aren't just giving a child a fun story about Skel and his friends exploring everything from Valentine's Day to American history. You are supporting a family-run publishing venture dedicated to spreading smiles, comfort, and life lessons to kids who need them most.

Every day is a chance to grow, laugh, and learn together. Let’s make it a day where everyone belongs.

🛒 Click the link to check out all 6 books on Amazon and join the Skel Club family:  https://amzn.to/4oUjkyM  
]
#SkelClub #Philanphropy #GivingBack #ChildrensHospitals #KidsBooks #SpreadKindness #FamilyPublishing"

Option 3: Educator & Classroom Focused (The Lesson Plans)

Best for: LinkedIn, Facebook Groups (for Teachers/Parents), Pinterest
Focus: Positioning the books as educational tools for social-emotional learning (SEL) and civics.
Text: "Calling all teachers, educators, and parents! 🍎📚 Looking for a creative way to bring impactful life lessons into the classroom or bedtime routine?

The Adventures of Skel™ series has teamed up with Ask Professor John™ to turn storytelling into an exciting learning experience. Each book is backed by Teacher Lesson Plans designed to take the Skels to school! 🏫

Our latest releases focus on vital developmental milestones:
🌱 Book 5 (Skel's Summer Garden): Teaches curiosity, environmental awareness, and the joy of giving back to community food pantries.
🎆 Book 6 (Skel's American Celebration): Introduces civic understanding, historical figures, diversity, teamwork, and the core message that 'everyone wins when everyone shares.'

Bring heart, humor, and meaningful conversations to your students or children.

🔗 Head over to AskProfessorJohn.com to explore the lesson plans and find the complete 6-book series on Amazon! [Insert Link]
#Teachers #ElementaryEducation #SocialEmotionalLearning #CivicsForKids #ClassroomResources #SkelClub"
​
Option 4: Quick & Catchy Product Showcase
Best for: Instagram, X (Twitter), TikTok (as an on-screen text caption)
Focus: Fast, visual-heavy pitch to drive immediate clicks.
Text: "Who says skeletons are only for October? 🦴✨
Skel and the Skeleton Crew are traveling through every season to teach kids about friendship, healthy choices, teamwork, and inclusion!

From Valentine's Day to a big summer garden adventure, these 6 fun, educational books are loved by parents, teachers, and kids alike. Plus, every purchase supports our ongoing book donations to children's hospitals. 🏥❤️
Click the link in our bio to shop the collection on Amazon! 🛒👇 https://amzn.to/4oUjkyM  

#SkelClub #KidsBookStagram #BedtimeStories #GiftIdeasForKids #LearningThroughPlay"

💡 Tips for Maximum Impact:
  1. Visuals are Key: Pair these captions with high-quality images of the book covers (especially the vibrant covers of Book 5 and Book 6), photos of the actual physical books, or a graphic celebrating the 59-book hospital donation milestone.
  2. Call to Action: Make sure to replace [Insert Link] with your direct Amazon author/series link or the specific landing page link so readers have a frictionless path to purchase.









Children's Book Promotion Social Media Postshttps://gemini.google.com/share/12315d6714af
Created with 3 Flash June 27, 2026 at 02:02 AMPublished June 27, 2026 at 02:02 AM

Https://www.askprofessorjohn.com/adventures-of-skel.html/. Create posts to help sell these books





Here are a few high-quality, engaging social media post templates designed to help sell The Adventures of Skel children's book series. These are tailored for different platforms (such as LinkedIn, Facebook, Instagram, or a newsletter) and highlight the unique combination of heart, humor, life lessons, and philanthropy that define the series.
Option 1: The Core Mission & Core MessageBest for: Facebook, LinkedIn, or Email Newsletters Focus: Introducing the heart behind the series—inclusion, kindness, and year-round fun.
Text: "Skeletons aren't just for Halloween! 🎃✨
Meet Skel and his incredible crew (Skelvis, Skelroid, Skelily, and the rest!). What started as a fun idea has grown into a powerful children's book series dedicated to a beautiful mission: making sure every child feels included, seen, and part of something meaningful every single day of the year.
Partnering with Ask Professor John™, The Adventures of Skel series brings fun, creativity, and wisdom to life’s most important lessons. From learning about teamwork in an Easter egg hunt to discovering environmental awareness in a summer garden, these stories teach kindness, resilience, and diversity with heart and humor.
With 6 books now available, it’s the perfect addition to your home bookshelf or classroom! 📚
👉 Discover the adventure and grab your copies on Amazon today: [Insert Link or link in bio]
#SkelClub #ChildrensBooks #InclusionMatters #ReadingIsFun #ParentingLife #TeachersOfInstagram #AskProfessorJohn"
Option 2: Spotlight on Philanthropy (The Hospital Donation Program)Best for: Facebook, Instagram, LinkedIn Focus: Building community trust and highlighting the social impact of the brand.
Text: "Books that teach values—and live them out! ❤️🎒
We are incredibly proud to share that through the Skel Club™ Children’s Hospital Donation Program, we have officially donated 59 books across 8 major children's hospital systems (including Boston Children's Hospital and Children's Specialized Hospital)!
When you support The Adventures of Skel, you aren't just giving a child a fun story about Skel and his friends exploring everything from Valentine's Day to American history. You are supporting a family-run publishing venture dedicated to spreading smiles, comfort, and life lessons to kids who need them most.
Every day is a chance to grow, laugh, and learn together. Let’s make it a day where everyone belongs.
🛒 Click the link to check out all 6 books on Amazon and join the Skel Club family: [Insert Link]
#SkelClub #Philanphropy #GivingBack #ChildrensHospitals #KidsBooks #SpreadKindness #FamilyPublishing"
Option 3: Educator & Classroom Focused (The Lesson Plans)Best for: LinkedIn, Facebook Groups (for Teachers/Parents), Pinterest Focus: Positioning the books as educational tools for social-emotional learning (SEL) and civics.
Text: "Calling all teachers, educators, and parents! 🍎📚 Looking for a creative way to bring impactful life lessons into the classroom or bedtime routine?
The Adventures of Skel™ series has teamed up with Ask Professor John™ to turn storytelling into an exciting learning experience. Each book is backed by Teacher Lesson Plans designed to take the Skels to school! 🏫
Our latest releases focus on vital developmental milestones: 🌱 Book 5 (Skel's Summer Garden): Teaches curiosity, environmental awareness, and the joy of giving back to community food pantries. 🎆 Book 6 (Skel's American Celebration): Introduces civic understanding, historical figures, diversity, teamwork, and the core message that 'everyone wins when everyone shares.'
Bring heart, humor, and meaningful conversations to your students or children.
🔗 Head over to AskProfessorJohn.com to explore the lesson plans and find the complete 6-book series on Amazon! [Insert Link]
#Teachers #ElementaryEducation #SocialEmotionalLearning #CivicsForKids #ClassroomResources #SkelClub"
Option 4: Quick & Catchy Product ShowcaseBest for: Instagram, X (Twitter), TikTok (as an on-screen text caption) Focus: Fast, visual-heavy pitch to drive immediate clicks.
Text: "Who says skeletons are only for October? 🦴✨
Skel and the Skeleton Crew are traveling through every season to teach kids about friendship, healthy choices, teamwork, and inclusion!
From Valentine's Day to a big summer garden adventure, these 6 fun, educational books are loved by parents, teachers, and kids alike. Plus, every purchase supports our ongoing book donations to children's hospitals. 🏥❤️
Click the link in our bio to shop the collection on Amazon! 🛒👇 [Insert Link]
#SkelClub #KidsBookStagram #BedtimeStories #GiftIdeasForKids #LearningThroughPlay"
💡 Tips for Maximum Impact:
  1. Visuals are Key: Pair these captions with high-quality images of the book covers (especially the vibrant covers of Book 5 and Book 6), photos of the actual physical books, or a graphic celebrating the 59-book hospital donation milestone.
  2. Call to Action: Make sure to replace [Insert Link] with your direct Amazon author/series link or the specific landing page link so readers have a frictionless path to purchase.









Children's Book Promotion Social Media Postshttps://gemini.google.com/share/12315d6714af
Created with 3 Flash June 27, 2026 at 02:02 AMPublished June 27, 2026 at 02:02 AM

Https://www.askprofessorjohn.com/adventures-of-skel.html/. Create posts to help sell these books





Here are a few high-quality, engaging social media post templates designed to help sell The Adventures of Skel children's book series. These are tailored for different platforms (such as LinkedIn, Facebook, Instagram, or a newsletter) and highlight the unique combination of heart, humor, life lessons, and philanthropy that define the series.
Option 1: The Core Mission & Core MessageBest for: Facebook, LinkedIn, or Email Newsletters Focus: Introducing the heart behind the series—inclusion, kindness, and year-round fun.
Text: "Skeletons aren't just for Halloween! 🎃✨
Meet Skel and his incredible crew (Skelvis, Skelroid, Skelily, and the rest!). What started as a fun idea has grown into a powerful children's book series dedicated to a beautiful mission: making sure every child feels included, seen, and part of something meaningful every single day of the year.
Partnering with Ask Professor John™, The Adventures of Skel series brings fun, creativity, and wisdom to life’s most important lessons. From learning about teamwork in an Easter egg hunt to discovering environmental awareness in a summer garden, these stories teach kindness, resilience, and diversity with heart and humor.
With 6 books now available, it’s the perfect addition to your home bookshelf or classroom! 📚
👉 Discover the adventure and grab your copies on Amazon today: [Insert Link or link in bio]
#SkelClub #ChildrensBooks #InclusionMatters #ReadingIsFun #ParentingLife #TeachersOfInstagram #AskProfessorJohn"
Option 2: Spotlight on Philanthropy (The Hospital Donation Program)Best for: Facebook, Instagram, LinkedIn Focus: Building community trust and highlighting the social impact of the brand.
Text: "Books that teach values—and live them out! ❤️🎒
We are incredibly proud to share that through the Skel Club™ Children’s Hospital Donation Program, we have officially donated 59 books across 8 major children's hospital systems (including Boston Children's Hospital and Children's Specialized Hospital)!
When you support The Adventures of Skel, you aren't just giving a child a fun story about Skel and his friends exploring everything from Valentine's Day to American history. You are supporting a family-run publishing venture dedicated to spreading smiles, comfort, and life lessons to kids who need them most.
Every day is a chance to grow, laugh, and learn together. Let’s make it a day where everyone belongs.
🛒 Click the link to check out all 6 books on Amazon and join the Skel Club family: [Insert Link]
#SkelClub #Philanphropy #GivingBack #ChildrensHospitals #KidsBooks #SpreadKindness #FamilyPublishing"
Option 3: Educator & Classroom Focused (The Lesson Plans)Best for: LinkedIn, Facebook Groups (for Teachers/Parents), Pinterest Focus: Positioning the books as educational tools for social-emotional learning (SEL) and civics.
Text: "Calling all teachers, educators, and parents! 🍎📚 Looking for a creative way to bring impactful life lessons into the classroom or bedtime routine?
The Adventures of Skel™ series has teamed up with Ask Professor John™ to turn storytelling into an exciting learning experience. Each book is backed by Teacher Lesson Plans designed to take the Skels to school! 🏫
Our latest releases focus on vital developmental milestones: 🌱 Book 5 (Skel's Summer Garden): Teaches curiosity, environmental awareness, and the joy of giving back to community food pantries. 🎆 Book 6 (Skel's American Celebration): Introduces civic understanding, historical figures, diversity, teamwork, and the core message that 'everyone wins when everyone shares.'
Bring heart, humor, and meaningful conversations to your students or children.
🔗 Head over to AskProfessorJohn.com to explore the lesson plans and find the complete 6-book series on Amazon! [Insert Link]
#Teachers #ElementaryEducation #SocialEmotionalLearning #CivicsForKids #ClassroomResources #SkelClub"
Option 4: Quick & Catchy Product ShowcaseBest for: Instagram, X (Twitter), TikTok (as an on-screen text caption) Focus: Fast, visual-heavy pitch to drive immediate clicks.
Text: "Who says skeletons are only for October? 🦴✨
Skel and the Skeleton Crew are traveling through every season to teach kids about friendship, healthy choices, teamwork, and inclusion!
From Valentine's Day to a big summer garden adventure, these 6 fun, educational books are loved by parents, teachers, and kids alike. Plus, every purchase supports our ongoing book donations to children's hospitals. 🏥❤️
Click the link in our bio to shop the collection on Amazon! 🛒👇 [Insert Link]
#SkelClub #KidsBookStagram #BedtimeStories #GiftIdeasForKids #LearningThroughPlay"
💡 Tips for Maximum Impact:
  1. Visuals are Key: Pair these captions with high-quality images of the book covers (especially the vibrant covers of Book 5 and Book 6), photos of the actual physical books, or a graphic celebrating the 59-book hospital donation milestone.
  2. Call to Action: Make sure to replace [Insert Link] with your direct Amazon author/series link or the specific landing page link so readers have a frictionless path to purchase.






 AFFILIATE STATEMENT
​This site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites. Additional affiliate links are also occasionally used on the site.


​​A family publishing partnership bringing positive stories and values to young readers.​

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Buy all books on Amazon

Click on cover to buy individual book on Amazon

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​Click on Book Cover to buy on Amazon
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​Click on Book Cover to buy on Amazon
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​Click on Book Cover to buy on Amazon
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​Click on Book Cover to buy on Amazon
​Skel's Holiday Adventure Paperback – Large Print, January 9, 2026
​Click on Book Cover to buy on Amazon
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​Click on Book Cover to buy on Amazon
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​Click on Book Cover to buy on Amazon
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​Click on Book Cover to buy on Amazon

Print your own SkelClub.com Code of Behavior Bookmarkers

 
​ Skel loves Halloween, but now he wants to celebrate every holiday !


Skel is a happy skeleton who can’t wait to celebrate Halloween each year. But he dreams of getting to take part in the festivities for every holiday. Christmas, Thanksgiving, Valentine’s Day, and the Fourth of July—there’s so much fun to be had! Skel has a plan for the Skeleton Crew to join in on the celebrations together.

Skel and the Skeleton Crew enjoy spreading messages of positivity and good values. Children can laugh and read along with their adventures while learning important messages for growing up. Bring home Skel’s Holiday Adventure and let your kids get a jump start on reaching for the stars!

This book is ideal for young kids between ages 4 and 8. It will draw them in with the fun characters and teach them about friendship, kindness, respect, inclusiveness, and positivity. Skel's Holiday Adventure makes the perfect gift for birthdays and special occasions.
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Skel ™  and his Skel Crew ​ ™ 

Introduced Jan 9, 2026
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Skel ™ Introduced Jan 9, 2026
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Skelvis ™ Introduced Jan 9, 2026
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Skelroid ™ Introduced Jan 9, 2026

Introduced in
​February 2026

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Skellily ™

​Introduced in
​ February 2026

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Skelema ™
Introduced in
March 2026
​
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Skeljes ™
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Fetch ™
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Fetch ™
Introduced in
​March 2026
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Skelleo ™

Introduced in
​March 2026

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Skelleo ™
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Skelbo ™
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Skelmer ™
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A family publishing partnership bringing positive stories and values to young readers. 
​
                                                       Lily's Big Sister Surprise was our first book.
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​Buy on Amazon amzn.to/4lhheGr


See more children's books on Matt's page

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Lily's Big Sister Surprise Paperback
Large Print, July 7, 2025
by John R. Fugazzie (Author), Matthew Fugazzie (Contributor)

A Big Surprise Brings Even Bigger Joy!
​

Lily is a young girl whose life is already full of love and adventure. But one sunny morning, everything changes with Mommy and Daddy’s special announcement: Lily is going to be a big sister!

​Follow Lily as she prepares for her important new role. With help from her loving family, Lily discovers that being a big sister isn’t just about sharing toys—it’s about sharing your heart.

A tender, charming story about the joy that a new sibling can bring. It’s perfect for growing families ready to celebrate a new arrival!


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6 years and counting ...
​​www.rwjbh.org/careers/
Apprentice Celebration Video 10-17-25

MLT employee trainee story 1

​CMA ​
employee trainee story 2
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12 years and counting ...
www.fdu.edu
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​Partner with helping-Brands

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  helping-Brands.com                helping-brands.org                 helpingbrands.net                 John R. Fugazzie
​

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Tyler Fugazzie                                                                          Matthew Fugazzie

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​Legal : Intellectual Property Statement
All the materials and brands that part of this website portal are: John R. Fugazzie

All the brand, name, graphics, images, logos, web site support and related materials are the intellectual property of John R. Fugazzie and can be licensed by partners under a written agreement. John R. Fugazzie is the developer of presentations, courses, and workshops associated with the following intellectual properties: helping-Brands, Neighbors-helping-Neighbors USA, Ask Professor John, helping-Women, helping-Veterans, helping-Latinos.and Skelclub

All brand names, graphics, images, logos, website content, and related materials are the exclusive intellectual property of John R. Fugazzie. These assets may be licensed to partners through a formal written agreement.
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​9-11 We Will Always Remember ​
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